Visitor Facing Campaigns

Most of the pages on serve what we call organic traffic, people who are already looking for something that brings them naturally to our website

Throughout the year we deliver a number of campaigns designed to reach new visitors.  Using a mix of tools and media we aim to interrupt the normal activity of target audiences and present them with an attractive and compelling offer to visit our destinations.


When we create and deliver these campaigns we work with our campaign partners to create new and bespoke content that does what our organic content cannot.

As well as webpages our campaign activity has included

  • Display advertisements in major railway stations.
  • Working with selected social media influences
  • Creating new thematic videos for targeted advertising
  • Targeted social media campaigns
  • Attending events with our partners for direct visitor engagement
  • Press coverage in national publications

In addition, we use and integrate our campaign content across our Invest and Events brands to further illustrate how attractive our part of Yorkshire can be to each of those audiences.

Our Campaigns:

A Place to Feel Good, Since 1571

Our flagship health and wellbeing campaign to position the Harrogate area as a first-choice destination for health and wellbeing – building on the legacy of our Victorian spa heritage that first elevated the area to prominence as a visitor destination.

A place for people with all interests and hobbies to visit and benefit body and mind in equal measure.


See How our Gardens Grow

Our annual gardens campaign aims to take advantage of the incredible variety and quality of Gardens in our area and encourage visitors to make a longer visit to see our gardens.

We work with our local gardens, large and small to reach and inspire new visitors and take our activities and stakeholders to interact with new visitors at our amazing flower shows.


Restaurant Week

Visit Harrogate Restaurant Week was new for February 2023 and saw over 25 local businesses hosting over 40 offers to encourage visitors to eat out, try somewhere new and fill tables during what would normally be a quiet time for hospitality.

The next Visit Harrogate Restaurant Week will take place in October 2023.


Christmas 2023

Our Christmas campaign will return later this years to highlight the incredible and growing festive offer across the towns and attractions of the Harrogate area, to increase footfall, spend and national media exposure and help all our local businesses get the most from the Christmas period.