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Restaurant Week 2024

Visit Harrogate Restaurant Week provided a new opportunity for restaurants, cafes and bars across the district to attract residents and visitors to try out somewhere new at an affordable price.

Our most recent restaurant week took place in October attracting more than 19,000 page views to the main Restaurant Week campaign page on visitharrogate.co.uk.

We will be holding our next Visit Harrogate Restaurant Week from 19 – 25 February 2024.

The Restaurant Week format is a popular and effective way of driving new footfall to businesses in many towns and cities across the UK, including Leeds and York where restaurant weeks have increased participation year-on-year.

The objectives of Restaurant Week are:

Attract new customers to your business
Boost awareness of your food and drink offer
Create regular repeat customers for your business

For more information on how Restaurant Week works or to take part, please read on below.

How It Works

Set Price Points

Participating businesses commit to provide set price menus throughout the week at one of four fixed price points – £10, £15, £20 or £30. The set menu format is the most effective way of presenting your offer e.g. two courses for £15; two mains and two drinks for £20 – however that works for your business.

Landing page on established website

Each offer will be featured on the Visit Harrogate Restaurant Week page of visitharrogate.co.uk with details of the offer and links to the participating business’s visitharrogate.co.uk entry. The event will be widely promoted via our social media channels, our consumer newsletter and in the local press.

Simple mechanism for redemption

In order to redeem the offer, customers book direct with you and order from the Restaurant Week menu. If possible please display Restaurant Week offers clearly to customers. If you use an online booking system such as OpenTable it would be useful to provide somewhere for people to indicate Restaurant Week, but not essential.

Learning from successful Restaurant Weeks

Customer feedback from other destinations with a restaurant week shows that the best performing offers are:

Clear and easy to understand
Perceived to be good value/high quality
Experience at the venue matches their expectations
Do not have too many restrictive terms and conditions
Are unique to Restaurant Week

Eligibility Criteria

First-time participants can join Restaurant Week with a non-chargeable Directory listing or as a partnership benefit of their subscription.
If you have already taken part in the Visit Harrogate Restuarant Week you will need to be a Destination Harrogate partner with a paid Marketing listing to do so again – get in touch to find out how.
All businesses with a paid marketing listing on the Visit Harrogate website are eligible to participate in the event.

Find out more about our listings levels by visiting our Work With Visit Harrogate page or contacting hello@destinationharrogate.co.uk

Complete the sign-up form linked below
Supply one high-quality promotional photograph of your business.
Submit details of your fixed price set menu/s at one of the fixed price points. We recommend that menus should include options for those with specific dietary requirements.
Read and Agree to the event terms and conditions