Gardens Campaign – 2023
See how our gardens grow is the Gardens Campaign delivered through our Visit Harrogate brand between April and September.
An established Campaign model
This annual activity allows us to highlight not just our distinctive and diverse range of gardens, but inspire people with a horticultural interest to visit for longer and see more of what Harrogate district has to offer them.
Our last Gardens campaign ran in 2022:
- Reached an audience of 200,000
- Gardens Guide print run 15,000 distributed April – September
- Engaged Visitors to the district at Flower Show events
- Created a dedicated video showcasing partners
- Full paid social media campaign 78,000+ reach
- of which Facebook video 23,000+and all social media video 37,000+ reach
- Engaging selected influencers resulting in reach of 2,000+ through bespoke content
Returning for 2023
Participants in our 2023 Campaign will benefit from:
- Full page display ad in the Gardens Guide 2023
- Opportunity for full or part-day co-exhibiting at flower shows
- Inclusion in new Gardens Video “See How Our Gardens Grow”
- Paid social media campaign
- Opportunity to host influencer visits
- Inclusion in the campaign pages on visitharrogate.co.uk
In addition, this year we are offering select accommodation providers the opportunity to be part of the campaign as we encourage people to visit for longer and plan a gardens-themed mini-break.
UPDATE: Our print packages have now all been reserved, however, digital packages are still available.
To find out more about how you could be involved in this year’s campaign, please contact us now.
